Alfa-Bank x Chapurin 2018
FIFA Collaboration
FIFA Collaboration
FIFA x fashion: back in 2018, the FIFA World Cup was held in Russia as the first landmark event of such scope, with Alfa-Bank becoming the first and only local private company to sponsor the tournament. Having teamed up with fashion designer Igor Chapurin, Alfa-Bank soon introduced an exclusive uniform collection for its employees and VIP customers in commemoration of the big football event.
Giving a warm welcome to thousands of people from around the world and maintaining acheerful football atmosphere is not the easiest of tasks.
The main challenges included maintaining the media support of client’s unique merchandise, implementing creative video production and promotion tactics, and hosting a memorable event to celebrate the launch of the capsule Alfa-Bank x Igor Chapurin collection.
Giving a warm welcome to thousands of people from around the world and maintaining acheerful football atmosphere is not the easiest of tasks.
The main challenges included maintaining the media support of client’s unique merchandise, implementing creative video production and promotion tactics, and hosting a memorable event to celebrate the launch of the capsule Alfa-Bank x Igor Chapurin collection.
Our project results included:
- Involvement of Lyasan Utiasheva as the project’s brand ambassador; photoshoot organisation and promotion.
- Over 50 reporters and influencers attending the press breakfast.
- Over 100 media publications.
- Total reach of 50,000,000 people.