After five years of ‘living on the bright side' and supporting the client no matter the adversity, it becomes intuitive. Faced with a variety of tasks throughout our collaboration with Beeline, the main challenges included overseeing corporate and anti-crisis communication, media planning, content development and implementation, as well as design support. For all of them we managed to find an effective solution, helping the company to become known as one of the biggest client-focused and ‘friendly' telecommunications brands always keeping up with the latest trends in the global market.