To save or not to save? For several months back in 2018, there were a lot of publications and posts about one of Moscow’s biggest annual financial events circulating across various public platforms. Thanks to the event’s PR-support implemented by our team, the former attracted representatives of Moscow administration and the Finance Ministry, as well as a number of well-known banks, trading companies, economists, and businessmen. Covered by the leading business media outlets, the event eventually attracted over 7,000 people, helping them to learn all about family budget planning and managing their finances in the safest way possible.