Hyundai
Have you ever heard about the hidden meaning behind the Hyundai logo? We hadn’t either until our collaboration with the South Korean brand, according to which the Latin ‘H' represents two people shaking hands. And so we did: having started a new chapter together, the mission was to ensure the brand’s extensive media coverage, including promotion and information materials, test drives, press tours, and various events. Managing to keep up with all the reporters, celebrities, and influencers, we had collaborated with Hyundai for several years (from 2013 to 2019).
- Hyundai becoming the second most-referenced car brand according to Mediascope research company.
- Over 19,000 media references.
- Over 100 test drives initiated by various media and influencers.
- Over 10 unique brand events featuring over 300 reporters from various automobile and lifestyle publications.
- Introduction in Russia of the long-awaited sporty i30N hatchback as well as the 8th-generation Hyundai Sonata.
- Introduction of Hyundai Mobility — Russia’s first online car subscription service — in Skolkovo, Moscow.
Our project results included: