KitchenAid
One of the most globally renowned kitchen appliance brands, KitchenAid is an American company which back in 1919 became the first to introduce the innovative stand mixer. A widespread appliance in the majority of American households, it has been a rarity in Russian communities up until a few years ago, with the professional cooking community being the only exception.
As part of our collaboration, we came up with a marketing strategy aimed at promoting KitchenAid within the Russian market, using both the global and local experience as a foundation for the project. Since 2016, the brand has been successfully operating in several directions, including PR, media relations, and influencer marketing. Nowadays, we are continuing to familiarise Russian customers with KitchenAid’s products and brand values.
In addition to this, we have also developed and implemented a unique PR-campaign as part of the brand’s influencer collaboration, teaming up with some of Moscow’s leading food experts and launching several flagship stores in Khamovniki and GUM.
We have crafted our own influencer pool of well-known and respected experts, leading to a series of successful collaborations. We increased the brand’s media exposure as well as its awareness among Russian customers. We streamlined partnerships and implemented a number of creative projects together with various cooking schools and studios such as Novikov School, Jamie Oliver, etc.
We integrated KitchenAid appliances into several cooking TV shows as well as Moscow’s leading food locations such as Buro TSUM, Gorod Sad, Cafe Open Kitchen, and Mosnordic — the places where Moscow’s most sophisticated visitors can now enjoy dishes crafted by the leading chefs with the help of KitchenAid appliances.
As part of our collaboration, we came up with a marketing strategy aimed at promoting KitchenAid within the Russian market, using both the global and local experience as a foundation for the project. Since 2016, the brand has been successfully operating in several directions, including PR, media relations, and influencer marketing. Nowadays, we are continuing to familiarise Russian customers with KitchenAid’s products and brand values.
In addition to this, we have also developed and implemented a unique PR-campaign as part of the brand’s influencer collaboration, teaming up with some of Moscow’s leading food experts and launching several flagship stores in Khamovniki and GUM.
We have crafted our own influencer pool of well-known and respected experts, leading to a series of successful collaborations. We increased the brand’s media exposure as well as its awareness among Russian customers. We streamlined partnerships and implemented a number of creative projects together with various cooking schools and studios such as Novikov School, Jamie Oliver, etc.
We integrated KitchenAid appliances into several cooking TV shows as well as Moscow’s leading food locations such as Buro TSUM, Gorod Sad, Cafe Open Kitchen, and Mosnordic — the places where Moscow’s most sophisticated visitors can now enjoy dishes crafted by the leading chefs with the help of KitchenAid appliances.
