Today’s oversaturated Edtech market is not an easy one to conquer. Just a few years ago, Lectera.com was a no-name learning platform, soon becoming known as one of the leading EdTech startups these days — both in the education market and the overall digital space. Despite the official launch coinciding with the pandemic lockdowns, the company still managed to take off in over 50 countries, making it one of the most successful global startupsfrom Russia. We managed to considerably improve Lectera’s brand awareness both across the Russian and global media, sharing its milestones and achievements with others while also attracting new customers.