One might wonder — is there anything that sports and alcohol might have in common, despite the drastic differences? Apparently, they can indeed coexist quite effectively, as is shown by Igor Larionov — a successful sportsman, professional hockey player, Olympic champion, and a businessman. Following his retirement from sports, Larionov developed a passion for wine culture, establishing a number of successful connections with Simple Group as one of Russia’s leading wine, spirits, and soft drinks import companies. As for us, the task was to introduce the successful collaboration to the wider public, including both wine experts and sports enthusiasts.

Our project results included: