3rd Military World Winter Games
Often compared to the 2014 Olympics with a similar slogan of ‘Hot. Cool. Military. Ours', the Military World Games are Olympic games for those with military titles. Such champions include Fourcade Brothers, Arianna Fontana, Anton Babikov, Natalya Korosteleva, SofyaProsvirnova, and Tatyana Akimova. The prestigious status of the World Games is even further reinforced by their location, i.e. a Sochi Olympic Park venue, with lots of reporters documenting the event. It was with great enthusiasm that we took on the task of supporting and promoting the 3rd Military World Winter Games (which — similar to the normal Olympic games — are held once every four years) not only in Russia, but also globally. And it didn’t disappoint.
Our project results included:
- Over 6,000 Games references across various media outlets throughout the campaign.
- Over 500 reporters attending the Games.
- Over 500 Games clips across federal TV channels.
- Over 100 radio mentions across federal radio stations.
- 11 media partners.