Collaborating with alcohol brands is often akin to running an obstacle race: considered to be the so-called ‘dark marketing' segment, these brands are usually heavily regulated, which leaves little freedom when it comes to advertising. The leaders of this segment are usually those who know how to generate unique ideas, find resourceful solutions, and adapt to minute changes whenever needed. Giving us the inspiration and motivation to move forward day after day, the company is closely associated with the ‘Simple' label serving as a seal of approval in the wine world. However, Simple Group is not just wine — it is also a wide assortment of wine varieties, a passionate wine community, exquisite drinking culture, the latest market trends, highly-trained professionals, as well as a Michelin-approved restaurant. All of this is owed to the company’s skillful communication which helps it to effectively get its mission and values across to the customers.

Our project results included:

Simple Group’s exclusive collaboration with Igor Larionov