it is often enough to change the direction of your gaze
To see clearly,
Brief us
Finding meaning
is the first step to understanding
Brief us
Antoine de Saint-Exupéry
it is often enough to change the direction of your gaze
To see clearly,
Brief us
Finding meaning
is the first step to understanding
Brief us
Antoine de Saint-Exupéry
it is often enough to change the direction of your gaze
To see clearly,
By helping our clients understand themselves better and communicate with others better
we build trust.
Our Manifesto
Services
Services
This is the system to manage information flow internally and externally, in order to create a favorable image and opinion of the company among its customers, key partners, competitors, and employees.
Strategy is the key to success. In order to increase awareness and build trust in the company, the strategy must meet its goals and objectives. We analyze the company's reputation, presence in the information field, citation index, competitor activity and other factors. The analysis serves as the basis for developing your communications strategy. We will teach how to implement it consistently and in a timely manner.
Crisis situations, as a rule, involve a threat to reputation and a certain element of surprise. The decision-making period should never exceed 24 hours, and even less online. Anti-crisis communications today are not just a separate part of getting out of a crisis situation, but are integral to any PR task. Using these communications is not only important for solving problems, but also for preventing them in the future.
It works best when company promotion does not appear intrusive and aggressive, so we use delicate and creative promotion methods to collaborate with clients, like Influencer Marketing. Influencers have been one of the most effective communication channels in recent years. In our work with them, we use a coordinated approach: confidential communication, access to the target audience, and the right tone of voice.
In today's world, there is less and less trust, which is why people turn to communications. People tend to trust people more than brands. This is why it is more important than ever to form your personal brand, position yourself in the media space, and manage your share of voice. Research, analytics, defining your goals, and creating a unique brand are the first steps to building your personal brand. We identify, highlight, and position your strengths and unique expertise in a way that reflects your values. The next step is to implement your new media positioning through media, social networks, events, collaborations, and partnerships.
We provide communication support for events of various sizes - from small corporate conferences to large international meetings. Our responsibility is to build the event's image, position it as an authoritative platform, attract experts, and create a positive information field around the company organizing it. Our team will also successfully execute the PR support of the event in the information field.
It is our belief that effective communications improve quality of life, make it clearer, more transparent, and therefore expand opportunities for individuals and companies. As a part of our efforts to increase the effectiveness of communications, we help our clients not only with strategic consulting but also with training for the main speakers of their companies: interaction with the media, public speaking, process communication model (PCM), and more. Each training includes theory, practical exercises, and their detailed analysis. Trainers from our agency collect and share with participants many life hacks on how to communicate effectively, safely, and meaningfully under difficult and unpredictable circumstances.
Cases
% of our clients
found understanding
100
Hosted a private brunch for a number of bar industry representatives
Communication support of the event
Regular communication support
Communication support of activities
More cases
Simple Group
Simple Group’s exclusive collaboration with Igor Larionov
FINFAIR 2018 Financial Solutions Fair
Courvoisier
% of our clients
found understanding
100
Communication support of activities
Building a personal brand
Communication support of activities
Preparation of creative projects
More cases
OTB Bank
One Way Ventures
Mila Semeshkina
SBI Bank
Team
Co-founder and CEO
Pomeranets Asya
Co-founder and Managing Partner
Taratina Anastasia
Practice Director for Special Projects
Myachina Irina
Practice Director for IT & Financial Communications
Bolotnova Alexandra
Practice Director for Lifestyle Projects
Fedotova Arina
CFO
Sokolskaya Valentina
Co-founder and CEO
Pomeranets Asya
Co-founder and Managing Partner
Taratina Anastasia
Practice Director for Special Projects
Myachina Irina
Practice Director for IT & Financial Communications
This is the system to manage information flow internally and externally, in order to create a favorable image and opinion of the company among its customers, key partners, competitors, and employees.
Strategy is the key to success. In order to increase awareness and build trust in the company, the strategy must meet its goals and objectives. We analyze the company's reputation, presence in the information field, citation index, competitor activity and other factors. The analysis serves as the basis for developing your communications strategy. We will teach how to implement it consistently and in a timely manner.
Crisis situations, as a rule, involve a threat to reputation and a certain element of surprise. The decision-making period should never exceed 24 hours, and even less online. Anti-crisis communications today are not just a separate part of getting out of a crisis situation, but are integral to any PR task. Using these communications is not only important for solving problems, but also for preventing them in the future.
It works best when company promotion does not appear intrusive and aggressive, so we use delicate and creative promotion methods to collaborate with clients, like Influencer Marketing. Influencers have been one of the most effective communication channels in recent years. In our work with them, we use a coordinated approach: confidential communication, access to the target audience, and the right tone of voice.
In today's world, there is less and less trust, which is why people turn to communications. People tend to trust people more than brands. This is why it is more important than ever to form your personal brand, position yourself in the media space, and manage your share of voice. Research, analytics, defining your goals, and creating a unique brand are the first steps to building your personal brand. We identify, highlight, and position your strengths and unique expertise in a way that reflects your values. The next step is to implement your new media positioning through media, social networks, events, collaborations, and partnerships.
We provide communication support for events of various sizes - from small corporate conferences to large international meetings. Our responsibility is to build the event's image, position it as an authoritative platform, attract experts, and create a positive information field around the company organizing it. Our team will also successfully execute the PR support of the event in the information field.
It is our belief that effective communications improve quality of life, make it clearer, more transparent, and therefore expand opportunities for individuals and companies. As a part of our efforts to increase the effectiveness of communications, we help our clients not only with strategic consulting but also with training for the main speakers of their companies: interaction with the media, public speaking, process communication model (PCM), and more. Each training includes theory, practical exercises, and their detailed analysis. Trainers from our agency collect and share with participants many life hacks on how to communicate effectively, safely, and meaningfully under difficult and unpredictable circumstances.